I must admit that Wildfox couture clothing doesn't usually impress me much, and has never been to my taste. The same definately can't be said about their lookbook editorials, which have provided me with more inspiration than those from the best couture houses, such as D&G or Burberry. The 2010 Wildfox lookbook was memorable and I constantly revert back to take references from the photographs for inspiration. I adore wildfox editorials because they illustrate a story in a fun, light-hearted way- always in a beautiful setting.
After what seemed like an agonising wait (okay, so slight exaggeration), the 2011 Spring Wildfox lookbook is out! The lookbook is based on the glutinous and indulgent era in 1770 France, and it revolves around the frivolous and luxurious reign of Marie Antoinette. The editorial is fun and contemporary, and it collides the life of Marie Antoinette with Wildfox's label, which, evident from the lookbook, has resulted in dramatic, youthful and awe-inspiring photographs. I can assure that you'll enjoy looking through the photographs as much as I did!
The hair and make-up in these photographs is absolutely perfect, after repetitive hair-do's and eye art down the runway last season, this is just what I needed to see! The cobalt hue in the lookbook makes the photographs look dreamy and give them an iridescent feel, reflecting a possible flashback scene. More can be seen on the Wildfox blog!
[Photographer: Emir Eralp, Models: Jennifer Pugh, Naty Chanbanenko, Daria Zhemkova]