Wildfox's fall 2010 look book, the aesthetics in this editorial are wildy pleasing. Nicole Fox looks ridiculously beautiful. What is it that goes through our minds when defining whether someone is beautiful or not? After all it can't just be there look, as more than often a person's characteristics and personality play into the equation. It seems that people have become obsessed with 'beauty' and aesthetics, and it has always been that way; its just less obvious nowadays, as its become more or less a routine. Within every industry, whether it's advertising, fashion or cooking, the final product doesn't pass unless it is (how they put) 'aesthetically pleasing'. Is it these aesthetics which drive so many people to pursue a career in one of these industries? - My bed is unmade and half of the duvet is on my carpet, to some this frame is art whereas to other's its just a sloppy mess. People's opinions vary yes, but what confuses me is that we seem to have some aspects in our lives which have already been defined, as beautiful or ugly, which have been programmed into our brains. Who was it that determined that being fat is ugly or that sandals with socks were a big fashion faux pas?
"Confusion is normal, being perfect is the complete opposite. No doubt in that"
[Photographs by Emir Erulp]